Because our marketing costs are not proportional to the price of a home we don't charge a flat commission for selling a home like many other real estate brokerages. Instead, we use a sliding scale where the commission percentage decreases for more expensive homes. First, we help you determine the appropriate cooperating commission to offer buyer's agents. Then we determine the "sell side" commission based upon the price of the home. The end result is that instead of charging as much as 6% we can charge as little as 3.7% for more expensive homes.
Full service doesn't have to mean full price! Lucid Realty will provide you with better marketing services for selling your home than a traditional brokerage but for a lot less money. Many traditional realtors would like you to believe that they provide some "unique", "comprehensive" marketing program. The fact of the matter is that technology has totally leveled the playing field and any true professional should offer you at least the following:
At Lucid Realty we actually provide more than many traditional real estate brokerages - but we do it for a lower commission and you don't need to sacrifice the personal touch of a traditional broker. And we understand what's important to you. The #1 complaint of home sellers is that their broker doesn't keep them informed about what is happening on the sale of their home so we promise to provide you with regular feedback and insights about your sale.
On the other hand, if you are thinking of selling your home yourself please first read our article on considering the for sale by owner option.